Isbn: 9780749482756 - implementing key account management: designing customer-centric processes for mutual growth (11 Ergebnisse)

Paperback. Zustand: Very Good. Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

paperback. Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749482756.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 352.

Paperback. Zustand: As new. Condition: Als nieuw. Binding: Paperback. Year: 2018. Language: Engels. Description: Lichte sporen omslag verder als nieuw.

Zustand: New. In English.

Zustand: New. 2018. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 256 pages. 9.50x6.75x1.25 inches. In Stock.

Zustand: NEW.

Kartoniert / Broschiert. Zustand: New. Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.&Uumlber den AutorMark Davies, Rodrigo Guesalaga, Sue Holt, Javier MarcosInhaltsverzeichnis.