Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
EUR 30,83
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
EUR 45,65
Anzahl: 15 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 58,50
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. 496.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 54,42
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In den WarenkorbZustand: New. In.
Zustand: New. 2018. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 74,30
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In den WarenkorbPaperback. Zustand: Brand New. 2nd edition. 456 pages. 9.00x6.00x1.50 inches. In Stock.
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
paperback. Zustand: Sehr gut. Gebraucht - Sehr gut - ungelesen,als Mängelexemplar gekennzeichnet, mit leichten Mängeln an Schnitt oder Einband durch Lager- oder Transportschaden -Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 496 pp. Englisch.