ISBN: 9780749420956 - introduction to marketing: a step-by-step guide to all the tools of marketing (3 Ergebnisse)

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Fair. A basic, yet practical introduction to marketing, this book traces the development of marketing as a subject and explains the global environment in which marketing operates, as well as considering the importance of the customer. It gives step-by-step advice on the tools of marketing, considering both "above the line" and "below the line" communication. It covers the four "P"s of marketing (product, price, place, promotion), as well as important areas that affect marketing, such as distribution and logistics. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.…