9780720662405 - permissible lie: inside truth about advertising von baker, samm sinclair (1 Ergebnisse)
Weitere Bilder- Hardcover
- Erstausgabe
Anbieter: BookAddiction (IOBA, IBooknet), Canterbury, Vereinigtes KönigreichBookAddiction (IOBA, IBooknet)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenVerbandsmitglied: IOBA
Zustand: Gebraucht - Gut
EUR 22,87
EUR 8,18 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. 1st Edition. viii, 236pp. Grey cloth-covered boards; red titles on spine. 8vo. Text block edges just starting to tan, small stains to fore-edge. Internally neat, clean, bright and tight. Dust jacket sun faded to extremities, 2cm closed tear bottom front, has…light shelf wear, not price clipped. In this hard-hitting, controversial book a former Madison Avenue American advertising executive reveals how 'lying' copy is actively encouraged by many advertisers and agencies, with first hand accounts of internal agency and clients meetings being both damning and entertaining.
