ISBN: 9780714869353 - a smile in the mind - revised and expanded edition: witty thinking in graphic design (5 Ergebnisse)

Paperback. Zustand: Good. Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design ? a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world?s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today?s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.…

Soft cover. Zustand: Very Good. Contents: The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea. 271 pages : illustrations (some color) ; 29 cm. Revised and expanded edition. 2018 printing. Slight shelf wear to edges, no inscriptions, tight and square binding. Photographs available on request. All books dispatched same or next working day in robust packaging. …

Zustand: Good. Good++; Softcover; Clean covers with minor edgewear; Unblemished textblock edges; Long gift inscription to the first endpaper, otherwise the endpapers and all text pages are clean and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Large Format (Quatro, 10.75" - 11.75" tall); 3.9 lbs; Orange covers with title in white lettering; 2016, Phaidon Press; 272 pages; "A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design," by Beryl McAlhone, et al.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9780714869353. …

Zustand: Very Good. Very Good; Softcover; Light wear to the covers; Unblemished textblock edges; The endpapers and all text pages are clean and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Large Format (Quatro, 10.75" - 11.75" tall); 3.9 lbs; Orange covers with title in white lettering; 2016, Phaidon Press; 272 pages; "A Smile in the Mind - Revised and Expanded Edition: Witty Thinking in Graphic Design," by Beryl McAlhone, et al. …