ISBN: 9780692666692 - the imc case book: cases in integrated marketing communications (4 Ergebnisse)

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Taschenbuch. Zustand: Neu. Neuware - More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation.…

Zustand: New. &Uumlber den AutorDr. J. Steven Kelly is the Director of DePaul s Interactive Marketing Institute and an Associate Professor of Marketing at DePaul. He spearheaded the development of the Workshop with funding and direction from the Chic.