ISBN: 9780691231235 - the elements of visual grammar: a designer's guide for writers, scholars & professionals (skills for scholars) (7 Ergebnisse)

Hardback. Zustand: Very Good. A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren?t taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work?and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words.Features more than 200 color illustrations?drawn from a wide range of styles, media, and eras?that demonstrate the principles of visual grammar and how images can support and enhance written contentDefines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with textIntroduces the practical, cultural, conceptual, and scientific factors that influence image useAnalyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography.…

Zustand: New.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. 2024. hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New. In English.

Gebunden. Zustand: New. &Uumlber den AutorAngela Riechers is Program Director of Graphic Design at the University of the Arts in Philadelphia. As an art director, she has created everything from page layouts for Harper s Magazine to iPad apps for.

Buch. Zustand: Neu. Neuware - 'A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know, The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work-and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations-drawn from a wide range of styles, media, and eras-that demonstrate the principles of visual grammar and how images can support and enhance written content, Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text, Introduces the practical, cultural, conceptual, and scientific factors that influence image use, Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography'.…