9780684848679 - Total Integrated Marketing: Breaking the Bounds of the Function von Hulbert, James; Capon, Noel; Piercy, Nigel F. (7 Ergebnisse)

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Zustand: Very Good. This book is in very good condition.

Zustand: Muy bueno. : Total Integrated Marketing ofrece una guía innovadora para aumentar las ventas y los beneficios restableciendo la primacía del marketing en las organizaciones. Los autores James Hulbert, Noel Capon y Nigel Piercy argumentan que el éxito empresarial depende de que cada departamento, desde finanzas hasta recursos humanos, tenga como objetivo primordial ganar y mantener clientes.La obra propone integrar el imperativo del marketing en todas las funciones corporativas, convirtiéndolo en una prioridad para el CEO. A través de ejemplos de empresas exitosas como Intel y Toyota, el libro proporciona un marco esencial para diseñar y gestionar el cambio estratégico, permitiendo a las empresas superar a sus rivales en un mercado competitivo. EAN: 9780684848679 Tipo: Libros Categoría: Negocios y Economía Título: Total Integrated Marketing Autor: James Mac Hulbert| Noel Capon| Nigel F. Piercy Editorial: Free Press Idioma: en Páginas: 368 Formato: tapa dura.

Hardcover. Zustand: Brand New. 368 pages. 9.00x6.25x1.00 inches. In Stock.

hardcover. Zustand: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.