Isbn: 9780684839431 - the customer marketing method: how to implement and profit from customer relationship management (9 Ergebnisse)

Hardcover. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

hardcover. Zustand: Good. Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Hardcover with. Zustand: used: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDEntrepreneurship; good hardcover with dustjacket; tear to dustjack spine heal; remainder mark bottom edge; 2 small spots top edge; dustjacket tips/edges bumped; dustjacket slight crease; clean pages; prompt shipping with tracking.…

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDNear fine in near fine dust jacket. First edition.

Hardcover. Zustand: Good. 256 pages. DJ slightly worn Today the hottest new area of marketing is Customer Relationship Management ( CRM) -- the discipline of identifying, attracting, and retaining a company s mo st valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet- expert son, Adam Curry, have written a clear, step-by-step guide to profiting fr om this exploding movement, with strategies that are aimed at the small and medi um-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy- to-understand graphics, he introduces the customer pyramid -- segmented as Top, Big, Medium, and Small -- to help the reader visualize, analyze, and imp rove customer profitability. Success comes to those who follow this three-step C ustomer Marketing Strategy: (1) get new customers into your pyramid; (2) move cu stomers higher into your pyramid; (3) keep the customers in the pyramid. Combini ng practical how-to directives with vital CRM reference information, the book in cludes a case study, InterTech, that allows readers to see customer-focused st rategy in action. The final third of this practical, easy-to-read book is devote d to the Internet. Here Adam Curry introduces the Permission Pyramid and the e-Customer Marketing Pyramid to explain the nature of virtual customer relatio nships and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement cu rrent marketing and sales activities and ends with guidelines to test out the ne w paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasi.…