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9780684826554 - Marketing Aesthetics: The Strategic Management of Branding, Identity and Image von Simonson, Alex; Schmitt, Bernd H. (23 Ergebnisse)
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Sprache: Englisch
Verlag: Free Press (edition 1st Edition 1st Printing), 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Hardcover. Zustand: Very Good. 1st Edition 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Sprache: Englisch
Verlag: Free Press (edition 1st Edition 1st Printing), 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Hardcover. Zustand: Very Good. 1st Edition 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Fine. English Language. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. English Language. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 4,63
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 4 verfügbar
In den WarenkorbHardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 5,43
EUR 5,78 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. English Language. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 5,43
EUR 5,78 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. English Language. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 5,43
EUR 5,78 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. English Language. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: Doss-Haus Books, Redondo Beach, CA, USA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Fine. Hardcover 1997 edition. Dust jacket and boards in fine condition. Binding firm. Pages unmarked and clean. (368 pages).
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 3,87
EUR 12,30 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Dust cover damaged Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Sprache: Englisch
Verlag: Simon & Schuster 03/11/1997, 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,89
EUR 5,77 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Sonderangebot
EUR 3,14
EUR 16,50 Versand
Versand von Frankreich nach USAAnzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Très bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Damaged dust jacket. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
Sprache: Englisch
Verlag: Simon & Schuster 03/11/1997, 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,89
EUR 8,07 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Sonderangebot
EUR 3,14
EUR 16,50 Versand
Versand von Frankreich nach USAAnzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in fine dust jacket. Later printing.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 4 von 5 Sternen
Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in Fine dust jacket. First edition.
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Hardcover. Zustand: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Farbtonanderung. The iconic Coca-Cola bottle and stylish Absolut Vodka ads exemplify how brands create irresistible appeal and maintain a competitive edge through aesthetics. Experts Bernd Schmitt and Alex Simonson provide guidelines for leveraging a company's total aesthetic output--the "look and feel"--to gain a vital advantage. This book uniquely merges branding, identity, and image, demonstrating how to manage aesthetics through logos, brochures, packaging, advertisements, and sensory elements like sounds and scents to sell a "memorable experience."The authors investigate what makes corporate or brand identities compelling, the significance of various styles and themes, and the meanings behind visual symbols. Their insights are applicable across industries, offering tools of "marketing aesthetics" to enhance customer satisfaction and loyalty, create lasting impressions, justify premium pricing, and protect against competitive threats. They emphasize strategies for developing aesthetically pleasing retail environments and managing identity on the Internet.Supporting their concepts with real-world examples from brands like Nike, Starbucks, and Lego, Schmitt and Simonson illustrate how companies have cultivated distinct identities that differentiate them in the marketplace. Their approach not only highlights the importance of aesthetics in branding but also provides actionable strategies for organizations seeking to enhance their appeal and.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Anbieter: Mooney's bookstore, Den Helder, Niederlande
Verkäuferbewertung 4 von 5 Sternen
Zustand: Very good.
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Marketing Aesthetics Schmitt, Bernd H.
ISBN 10: 0684826550 ISBN 13: 9780684826554
Anbieter: Hubert Colau, LA BAZOCHE GOUET, Frankreich
Verkäuferbewertung 4 von 5 Sternen
Zustand: 2. cartonne avec jaquette papier.
