Isbn: 9780674018334 - birth of a salesman: the transformation of selling in america (10 Ergebnisse)

Paperback. Zustand: Good. Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-19th century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780674018334.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 368.

Zustand: New. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446. . 2005. Paperback. . . . . Books ship from the US and Ireland. …

Zustand: New. In English.

Paperback. Zustand: Brand New. 356 pages. 8.25x5.50x1.00 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. 'Salesmanship' as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless 'traveling salesmen' jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman 'let the light of reason into dark places.' The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy.Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.…

Zustand: New. Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-19th century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and ca.