Isbn: 9780631214229 - marketing ethics (foundations of business ethics) (9 Ergebnisse)

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: New. In English.

Zustand: New. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554. . 2006. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. …

Gebunden. Zustand: New. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.&Uumlber den AutorGeorge G. Brenkert is Professor of Business Ethi.

Hardcover. Zustand: Brand New. 1st edition. 272 pages. 9.25x6.25x1.00 inches. In Stock.

Buch. Zustand: Neu. Neuware - Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. - A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality - Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing - Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature - Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency.…