ISBN: 9780593420652 - converted: the data-driven way to win customers' hearts (24 Ergebnisse)

Hardback. Zustand: Fair. Most companies focus on a single moment - the point of purchase. They follow customers around the internet for weeks, chasing revenue growth by waving 'please buy this!' ads in their face. With pressure for quick results, too many marketers are boxed into these spaghetti-to-the-wall forms of digital marketing that limit potential. But what if you built a business around long-term relationships with customers, using data to understand who the best customers are and what products they want to buy? The answer: You can. And in Converted, Neil Hoyne shares exactly how to do this.…

Hardback. Zustand: Very Good. Most companies focus on a single moment - the point of purchase. They follow customers around the internet for weeks, chasing revenue growth by waving 'please buy this!' ads in their face. With pressure for quick results, too many marketers are boxed into these spaghetti-to-the-wall forms of digital marketing that limit potential. But what if you built a business around long-term relationships with customers, using data to understand who the best customers are and what products they want to buy? The answer: You can. And in Converted, Neil Hoyne shares exactly how to do this.…

Hardback. Zustand: Good. Most companies focus on a single moment - the point of purchase. They follow customers around the internet for weeks, chasing revenue growth by waving 'please buy this!' ads in their face. With pressure for quick results, too many marketers are boxed into these spaghetti-to-the-wall forms of digital marketing that limit potential. But what if you built a business around long-term relationships with customers, using data to understand who the best customers are and what products they want to buy? The answer: You can. And in Converted, Neil Hoyne shares exactly how to do this.…

Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: New. Hardcover. Publisher overstock, may contain remainder mark on edge.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. Zustand des Schutzumschlags: 48032998. 1780912957. 6/8/2026 10:02:37 AM.

hardcover. Zustand: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

hardcover. Zustand: Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Includes dust jacket. First Edition. First edition.

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Zustand: New. pp. 240.

Zustand: New. 2022. Hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 192 pages. 7.00x5.00x0.46 inches. In Stock.

Buch. Zustand: Neu. Neuware - When the world s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne Google s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them You can. And you ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: Understand the full value of each relationship Engage in an ongoing conversation with your best customers Ask the right questions so you can anticipate your customers needs Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.…

Zustand: New. Neil has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursui.