ISBN: 9780566087448 - handbook of customer satisfaction and loyalty measurement (7 Ergebnisse)

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780566087448.…

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Stained. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780566087448.…

Zustand: New. In English.

Zustand: New. Nigel Hill has been involved in measuring customer satisfaction for 20 years, forming the Leadership Factor to specialize in the discipline in 1996. He has written extensively and spoken at conferences around the world on the subject and manages customer sa.

Hardcover. Zustand: Brand New. 3rd edition. 273 pages. 9.75x7.25x1.00 inches. In Stock.

Zustand: New. Customer satisfaction and loyalty are important to most organisations since the financial benefits from improving them have been well documented. This book presents an examination of how to use research to understand customer satisfaction and loyalty, and talks about the process of designing and conducting a survey to generate accurate measures. Num Pages: 288 pages, Illustrations. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 246 x 174. Weight in Grams: 778. . 2006. 3rd Edition. hardcover. . . . . Books ship from the US and Ireland.…

Buch. Zustand: Neu. Neuware - Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.…