Isbn: 9780566084515 - customer loyalty programmes and clubs (9 Ergebnisse)

Zustand: as new. Wie neu/Like new.

Zustand: Good. 2nd Revised ed. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: New. pp. xiv + 206 Illus.

Zustand: New. In English.

Zustand: New. Stephan A Butscher is a partner with Simon, Kucher &amp Partners in London and Bonn, Germany and has written on all aspects of customer loyalty strategies. He has worked with companies in continental Europe as well as the USA and received the Alfred Ger.

Zustand: New. This step-by-step guide explains customer loyalty clubs and programmes. Placing emphasis on value measurement and selection, the book takes the reader through all the necessary steps to research and launch a programme that helps develop a relationship with customers. Num Pages: 224 pages, bibliography, index. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational. Dimension: 250 x 177 x 20. Weight in Grams: 648. . 2002. 2nd Edition. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. 2nd edition. 206 pages. 10.25x7.25x0.75 inches. In Stock.

Buch. Zustand: Neu. Neuware - In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.…