Sprache: Englisch
Verlag: Cambridge University Press, 2009
ISBN 10: 0521859050 ISBN 13: 9780521859059
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 73,82
Anzahl: 1 verfügbar
In den WarenkorbZustand: New. pp. x + 168 Illus.
Sprache: Englisch
Verlag: Cambridge University Press, 2009
ISBN 10: 0521859050 ISBN 13: 9780521859059
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 86,30
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Cambridge University Press, 2009
ISBN 10: 0521859050 ISBN 13: 9780521859059
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 125,43
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas. Num Pages: 178 pages, 131 b/w illus. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 174 x 14. Weight in Grams: 51. . 2009. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Cambridge University Press, 2009
ISBN 10: 0521859050 ISBN 13: 9780521859059
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 124,15
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 168 pages. 10.00x7.00x0.75 inches. In Stock.
Sprache: Englisch
Verlag: Cambridge University Press, 2009
ISBN 10: 0521859050 ISBN 13: 9780521859059
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Do you need to produce successful creative ideas in advertising If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.