Sprache: Englisch
Verlag: Cambridge University Press, 2010
ISBN 10: 0521842093 ISBN 13: 9780521842099
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Sprache: Englisch
Verlag: Cambridge University Press, 2010
ISBN 10: 0521842093 ISBN 13: 9780521842099
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 62,67
Anzahl: 1 verfügbar
In den WarenkorbZustand: New. pp. 256 4 Illus.
Anbieter: moluna, Greven, Deutschland
EUR 131,19
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In den WarenkorbZustand: New. American party members work together to build a positive brand name in the public eye. The party brand name comes from what partisans do and what they say. This book focuses on the latter: when party members are critical of fellow partisans, what they say i.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 242 pages. 9.50x6.25x0.75 inches. In Stock.
Sprache: Englisch
Verlag: Cambridge University Press Jul 2010, 2010
ISBN 10: 0521842093 ISBN 13: 9780521842099
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Fostering a positive brand name is the chief benefit parties provide for their members. They do this both by coordinating their activities in the legislative process and by communicating with voters. Whereas political scientists have generally focused on the former, dismissing partisan communication as cheap talk, this book argues that a party's ability to coordinate its communication has important implications for the study of politics. The macro-level institutional setting of a party's communication heavily influences that party's prospects for cohesive communication. Paradoxically, unified government presents the greatest challenge to unified communication within the president's party. As this book argues, the challenge stems primarily from two sources: the constitutional separation of powers and the intervening role of the news media.