9780521481465 - The New Public: Professional Communication and the Means of Social Influence (Cambridge Cultural Social Studies) von Mayhew, Leon H. (5 Ergebnisse)

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0521481465.

Zustand: New. In.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 348 | Sprache: Englisch | Produktart: Bücher | New theory bridging Parsons and Habermas analyses society's domination by communications industries.

Zustand: New. New theory bridging Parsons and Habermas analyses society's domination by communications industries. Series Editor(s): Seidman, Steven; Alexander, Jeffrey C. Series: Cambridge Cultural Social Studies. Num Pages: 348 pages, black & white illustrations. BIC Classification: GTC; JHBA. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 24. Weight in Grams: 680. . 1997. hardcover. . . . . Books ship from the US and Ireland.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.