Isbn: 9780517550755 - ogilvy on advertising (7 Ergebnisse)

Hardcover. Zustand: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Fair. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Zustand: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

hardcover. Zustand: fine. Zustand des Schutzumschlags: near fine. Color photographs and illustrations throughout. 224 pages. Small 4to, yellow cloth boards with gilt lettering on the spine, price clipped dust wrapper. New York: Crown, 1983. Fine in near fine dust wrapper.

Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Good. Slight shelfwear and browning to dustwrapper.

Zustand: Near Fine. dj. First printing. Inscribed first US edition of this classic account from the legendary founder of the Ogilvy & Mather agency, and among the numerous real-life inspirations for MAD MEN's Don Draper. Ogilvy's description of the creative process in this book sounds like it could have been written by Don Draper himself: "Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process." In real life, Ogilvy was instrumental in shaping modern advertising and conceived of landmark campaigns for Shell, Sears, Rolls-Royce, American Express, and numerous others. The equally philosophical and practical ON ADVERTISING remains a foundational work in its field. Uncommon signed. 9.75'' x 7.25''. Original full yellow cloth. In original unclipped ($24.95) color photographic jacket designed by James K.Davis. 224 pages. Inscribed by Ogilvy on the front free endpaper: "Mary [illegible] / from / David Ogilvy." Some fainting toning to extremities of jacket. Touches of rubbing here and there. Overall, sharp and clean. Near fine in a near fine jacket. Signed.…