Isbn: 9780471720256 - what makes winning brands different?: the hidden method behind the world's most successful brands (j-b ed: test prep) (11 Ergebnisse)

Zustand: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Sehr gut - gebraucht. Gebundene Ausgabe 240 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Wiley , 2000-04-18 240 S. , What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands (J-B Ed: Test Prep), Buchholz, Andreas.…

Zustand: New. In English.

Zustand: New. This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 19. Weight in Grams: 472. . 2000. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

hardcover. Zustand: Wie neu. 240 Seiten; Wiley - 2001 : Andreas Buchholz - gb + Su. Gr. B8-ETIN-2CMD Sprache: Deutsch Gewicht in Gramm: 1.

Gebunden. Zustand: New. Andreas Buchholz (born in 1963) and Wolfram Woerdemann (born in 1965) started their business career at Procter & Gamble, marketing Vicks, Pampers etc. In 1994, Buchholz & Woerdemann founded their own advertising agency which, in 1999, merged with White Lion I.

Hardcover. Zustand: Brand New. 1st edition. 238 pages. 9.00x6.25x0.75 inches. In Stock.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | what makes winning brands different the hidden method behind the world's most successful brands How can you overcome the worst marketing odds and set virtually any brand on a new path to growth? * A fruit juice suddenly experiences a growth rate of 35% even though the consumer finds it more watery, sweeter and more artificial than 100% pure juice products. * A mini car becomes an overnight success that lasts years although it looks and handles like a shoebox on wheels. * A pasta brand achieves market dominance against 400 competitors in the same market, and this despite the fact that it has no objective quality advantage. According to Andreas Buchholz and Wolfram Wördemann, who have reached the end of a six-year research project on how and why some brands succeed in consistently outperforming their competitors, it all boils down to the right growth code. In this highly practical and readable book you will learn what makes the success of the world's leading brands and how you can apply these lessons to your own product or service. Learning from winning brands is the best way to create new winning brands. Put the Buchholz and Wördemann method to work on any marketing challenge and develop a winning strategy for your brand. Marketing.…