Isbn: 9780471703594 - consumer-centric category management: how to increase profits by managing categories based on consumer needs (19 Ergebnisse)

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Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Paperback. Zustand: Very Good. In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made most of them designed to place consumer understanding front and center. New ideas are emerging from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what wont change is the overall objective to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: Good. : Este libro explora el estado actual y las últimas tendencias en la gestión de categorías, siendo una herramienta valiosa para cualquier persona interesada en este campo. Abarca desde los fundamentos hasta las estrategias más innovadoras, mostrando cómo las empresas pueden tener éxito ofreciendo la selección correcta de productos, comercializados y promocionados basándose en una comprensión completa de los consumidores a los que sirven. El libro demuestra cómo los profesionales líderes en gestión de categorías ponen al consumidor en primer lugar, aplicando nuevos conocimientos a los conceptos básicos de la gestión de categorías. EAN: 9780471703594 Tipo: Libros Categoría: Negocios y Economía Título: Consumer-Centric Category Management Autor: ACNielsen| Al Heller Editorial: John Wiley & Sons Idioma: en Páginas: 368 Formato: tapa dura.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. xi + 356 Illus.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 1st edition. 368 pages. 9.25x6.50x1.25 inches. In Stock.

Zustand: New. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. Num Pages: 368 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 32. Weight in Grams: 654. . 2014. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.…

Buch. Zustand: Neu. Neuware - New Strategies and Cutting-Edge Practices in Category ManagementWhen category management first appeared, it turned marketing basics into an organized eight-step process that helped retailers and manufacturers sell products more efficiently and effectively. But over the years, many marketers--obsessed with the bottom line--have forgotten that the key to sales success lies in knowing the consumer. This book demonstrates how today's leading category management practitioners put the consumer first. The book also applies powerful new insights to category management basics.From initial planning to pricing, promotion, and supply chain management, every aspect of category management is covered, including guidance on how to implement category plans effectively and keep them on track. Plus, the classic eight-step process that forms the foundation of successful category management is reviewed in detail, showing marketers the latest methods of implementation for today's consumer marketplace.…

Gebunden. Zustand: New. ACNielsen, a VNU business, is the world s leading marketing information provider. Offering services in more than 100 coun-tries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior.JOHN KAROLESKI is Editor .