9780471684763 - marketing research essentials von mcdaniel, prof carl; gates, roger (3 Ergebnisse)
- Softcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 10,00
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes KönigreichAnybook.com
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EUR 3,02
EUR 15,91 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780471684763.
Weitere Bilder- Softcover
Anbieter: Bookbot, Prague, TschechienBookbot
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Ausreichend
EUR 3,80
EUR 20,99 VersandVersand von Tschechien nach USAAnzahl: 1 verfügbar
Softcover. Zustand: Fair. Beilagen - fehlen / sind unvollstandig; Verschmutzung / Wasserschaden; Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. McDaniel and Gates excel in providing a comprehensive view of the marketing research industry, highlighting the latest trends, insights, and practices. This paperback edition, deri…ved from their successful Marketing Research, 6th Edition, maintains a user-oriented, real-world focus while presenting cutting-edge content in a more concise format. The authors, seasoned insiders with over 40 years of experience, offer a practical perspective that sets this text apart from others in the field. Emphasizing the application and analysis of market research results, the book prioritizes understanding over the technicalities of conducting research. Throughout the text, real-world examples and anecdotes illustrate how companies effectively utilize marketing research, enriching the learning experience. New learning tools such as chapter-opening Visual Checklists and chapter-ending Visual Summaries enhance comprehension of the material. Additionally, the inclusion of the student version of SPSS 13, along with new exercises at the end of quantitative chapters, provides hands-on experience. Data sets for the software are accessible on the companion website, further supporting students in applying their knowledge in practical scenarios.
