9780471547280 - The Portable MBA in Marketing von Hiam, Alexander; Schewe, Charles D. (13 Ergebnisse)

Zustand: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Paperback. Zustand: Good. This self-study guide covers all marketing topics which would be included in an MBA programme. It is especially designed for busy marketing executives who do not have the time to spend on a full-time course. It explores marketing concepts, tools, research and strategies. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Como nuevo. : Este libro es una guía de autoestudio que cubre todos los temas de marketing que se incluirían en un programa de MBA. Está especialmente diseñado para ejecutivos de marketing ocupados que no tienen tiempo para dedicar a un curso de tiempo completo. Explora conceptos, herramientas, investigación y estrategias de marketing. El libro presenta los hechos de un programa de MBA y los consejos de profesionales con autoridad. Se centra en métodos e ideas que permiten a los lectores gestionar mejor al estar más orientados al cliente, explora formas de superar a los competidores y anticipa las tendencias futuras. Ampliamente ilustrado con ejemplos de la vida real más historiales de casos actuales. EAN: 9780471547280 Tipo: Libros Categoría: Negocios y Economía Título: The Portable MBA in Marketing Autor: Alexander Hiam| Charles D. Schewe Editorial: John Wiley & Sons Inc Idioma: en Páginas: 480 Formato: tapa dura.

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780471547280.

Hardcover. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn:

Hardcover. Zustand: Collectible-Very Good. All managers, and indeed all employees, need to increase their knowledge and expertise. The business environment changes so fast that education has become the key to advancement in business. Which raises some tough questions: To get an MBA or not to get an MBA? Where to find applied training? How to update an MBA or other training? Which are the critical areas for further study? The Portable MBA in Marketing may be your most cost- and time-effective answer. Why? Because The Portable MBA in Marketing: . Illuminates the key issues facing companies today--the rediscovery of the customer, the quest for total quality, the rigors of global competition, the challenges of innovation. These trends are revolutionizing business, and at their roots they are marketing issues. When this business revolution is complete, marketing will be one of the core tasks for everyone in an organization, not just the province of the marketing department. Provides complete coverage of the upper-level marketing curriculum as taught at leading business schools, and goes beyond this material to update and apply it to today's--and tomorrow's--managers. Topics covered include product planning and development, pricing, marketing research, buyer behavior, distribution, global marketing. and much more. Is lively, witty and well written. Alexander Hiam and Charles Schewe provide a remarkable range of marketing stories to illustrate the ideas in the book. You'll learn how to keep ahead of competitors, satisfy customers, and meet the challenges of global competition from the 'best practices' of leading companies.