9780471495741 - Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind von Hofmeyr, Jan; Rice, Butch (19 Ergebnisse)

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. Commitment-Led Marketing: The Key to Brand Profits is in the Customers' Mind This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.

Hard Cover. Zustand: As New. Zustand des Schutzumschlags: As New. First Edition. 1. Inscribed by both authors on the half-title page. Publisher's full black cloth with silver lettering on spine. . Both the volume and the unclipped dust jacket are in perfect, unmarked condition. AS NEW/AS NEW. Small 4to 9" - 11" tall. xiv, 306 pp. Signed by All Authors.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover (Original Cloth). Zustand: Near Fine. Zustand des Schutzumschlags: Fine. 1st Edition. Inscription To Front Free End Paper. Item Type: Book. Category: Business, Finance & Marketing; ISBN: 0471495743. ISBN/EAN: 9780471495741. Please contact H4o Books if you require images or further information. Inventory No: 017168.

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Zustand: New. pp. xiv + 306 Illus.,

Zustand: New. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594. . 2001. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 324 | Sprache: Englisch | Produktart: Bücher | Wenn Marketer tatsächlich erkennen könnten, wie Kundentreue entsteht, dann könnten sie den Markt beherrschen. Und genau das können sie jetzt auch! Dieses Buch stellt das 'Conversion Model' vor, eine revolutionäre Technik, mit deren Hilfe man die psychologische Verpflichtung analysieren kann, die jemand einer Sache gegenüber empfindet. Dieses bahnbrechende Verfahren dient zunächst als Filter, um Kunden mit einer Neigung zur Produktbindung aus der allgemeinen Kundenmenge zu isolieren. Ist diese Phase abgeschlossen, wird es zum praktischen Werkzeug und gibt Marketing Managern alle notwendigen Techniken und Hilfsmittel an die Hand, um diese Zielgruppe für ihr Produkt gewinnen zu können.

Hardcover. Zustand: Brand New. 1st edition. 306 pages. 9.25x6.25x1.25 inches. In Stock.

Gebunden. Zustand: New. .many marketing professionals might find this an interesting read. --Sales Director, February 2001 The book provides good case studies and useful chapter summaries. The content seems challenging.Issues raised are thoroughly researched, convincingly a.

Buch. Zustand: Neu. Neuware - Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern.What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service This book helps you to do just that.More that ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model - a technique that analyses the degree of a person's psychological commitment to anything and everything.Marketers will be able to gain a strategic advantage within their market if they implement the thinking, tools and strategies outlines in this book.'After years of using customer satisfaction measures I was extremely frustrated at the lack of correlation between satisfaction and subsequent customer defection rates. The measurement of commitment, via The Conversion Model provided the vital link I had been looking for.' Alan Gilmour, Brand and Marketing Director, Lloyds TSB'The Conversion Model enabled us to establish real insight into loyalty and we effectively fused it with a segmentation process. This has allowed us to really grapple with the core market dynamics and establish key marketing objectives in an increasingly competitive and diverse marketplace.' Mark Horton, Group Head of Marketing, Northcliffe Newspaper Group'Since I first came across the Conversion Model back in 1990, I have always found it was the perfect tool for measuring the health of brands I've worked on.' David V. Spangler, Director, The Council for Marketing and opinion Research (MCMOR) and former Research Director of Levi Strauss Co'The Conversion Model is a compelling strategic marketing tool that offers a true understanding of institutional investor behaviour. It is a predictive indicator of potential market share gains and losses with a phenomenal degree of precision.' Patricia Toney, Manager, Marketing research, Chicago Board of Trade'To grow a business, convert customers to your offering and then keep them committed.a very powerful answer is in this book.' John Deighton, Professor of Business Admininstration, Harvard Business School'Using the Conversion Model has given us significant insights into brand choice across a range of countries and cultures.The added dimension of commitment has allowed us to understand more comprehensively what is in the mind of our consumers - a real plus in terms of giving us the competitive edge.' Janett Edelberg, Joseph E. Seagram & Sons.