9780471486640 - Project Marketing: Beyond Competitive Bidding von Cova, Bernard; Ghauri, Pervez; Salle, Robert (7 Ergebnisse)

Paperback. Zustand: Very Good. Project Marketing: Beyond Competitive Bidding This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Zustand: New. pp. x + 223 Illus.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Paperback. Zustand: Brand New. 223 pages. 9.25x6.75x0.50 inches. In Stock.

Zustand: New. Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing. Num Pages: 236 pages, Ill. BIC Classification: KJMP; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 169 x 15. Weight in Grams: 422. . 2002. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.