ISBN: 9780471384335 - breaking compromises: opportunities for action in consumer markets (5 Ergebnisse)

Hardback. Zustand: Very Good. This work assembles a wide-ranging collection of BCG "thought pieces" in the field of marketing and branding, many of them previously available only to the consultancy's clients. Its central theme of "breaking compromises" refers to the act of moving beyond the impasse of the problematic "either/or" scenario - for example, a product may be perceived as being either cheap or good quality but seldom both. In an environment where customers must compromise to choose, these pieces demonstrate how innovative companies can expose these compromises and use the knowledge to recalibrate the relationship between customer and product.…

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Zustand: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Zustand: Good. : Breaking Compromises: Oportunidades para la acción en los mercados de consumo del Boston Consulting Group es un libro que ofrece perspectivas frescas y prácticas sobre temas desafiantes en los mercados de bienes de consumo, desde el comercio electrónico hasta la globalización. Los ensayos detallan cómo las empresas exitosas encuentran ideas, reúnen recursos para probarlas, aprenden de sus errores y, en última instancia, cómo tienen éxito. Este libro es una guía para superar la complacencia, superar a la competencia y mantenerse a la vanguardia de los mercados cambiantes. EAN: 9780471384335 Tipo: Libros Categoría: Negocios y Economía Título: Breaking Compromises Autor: George Stalk| Michael J. Silverstein Editorial: Wiley Idioma: en Páginas: 240.…