9780471345176 - leading product innovation: accelerating growth in a product-based business: accelerating growth in product-based business von patterson, marvin l (2 Ergebnisse)
- Hardcover
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
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Hardcover. Zustand: Collectible-Very Good. Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear p…icture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications.'?James Bixby, CEO, Sequal, Inc.'I found Leading Product Innovation to be a captivating piece of work. The author?s development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO.'?Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporatio.
