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In den WarenkorbZustand: New. pp. 336.
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In den WarenkorbZustand: New. Strategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today s business world, now more than ever, the only constant is change.Über den AutorAbout the Authors Peter Rea, Ph.D., is Chairman of the Busine.
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In den WarenkorbZustand: New. Strategic Planning A Practical Guide Peter Rea, Ph.D. , Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change. Num Pages: 336 pages, Illustrations, forms. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 193 x 21. Weight in Grams: 626. . 1997. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Taschenbuch. Zustand: Neu. Neuware - Strategic Planning A Practical Guide Peter Rea, Ph.D., Harold Kerzner, Ph.D. In today's business world, now more than ever, the only constant is change. With technology producing a steady stream of innovations, consumer preferences shifting rapidly, and world-wide free trade increasing, successful managers face a growing challenge to remain a step ahead of the future. From business students to corporate managers, anyone interested in this discipline will find no resource more insightful and engaging than Strategic Planning: A Practical Guide. From their extensive experience consulting with Fortune 500 companies, Rea and Kerzner have succeeded in crafting the definitive introduction to strategic planning and management policy and strategy--from the grass-roots principles to the practical applications utilized by organizations today. Examining the integral roles of finance, marketing, learning curves, research and development, inventory control, and manufacturing techniques, Strategic Planning presents a comprehensive overview of the development and implementation of contemporary strategic planning models applicable to both small and large businesses. Rather than teaching complex, integrated theory, the authors offer a straight-forward approach to demonstrate strategic planning and management policy techniques. With step-by-step methods on how to apply relevant material, along with discussion questions, and problems designed to highlight the practical application of particular issues, companies can successfully formulate and implement strategic initiatives to: