Isbn: 9780471229179 - leap: a revolution in creative business strategy (8 Ergebnisse)

Hardback. Zustand: Very Good. Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising.

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

hardcover. Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

hardcover. Zustand: Very Good.

Zustand: Very Good. : En 'Leap', Bob Schmetterer muestra a los anunciantes cómo combinar la creatividad publicitaria y las realidades de resultados para desarrollar estrategias comerciales y campañas publicitarias ganadoras. Analiza algunas de las ideas de negocios más creativas de la historia, mostrando cómo las estrategias exitosas de publicidad y marketing hacen más que simplemente comunicar la marca: la definen. Schmetterer argumenta que el verdadero desafío para los anunciantes es ayudar a los clientes a aplicar el pensamiento creativo a sus estrategias comerciales centrales antes de lanzar una campaña de marca. EAN: 9780471229179 Tipo: Libros Categoría: Negocios y Economía Título: Leap! A Revolution in Creative Business Strategy Autor: Bob Schmetterer Editorial: John Wiley & Sons Idioma: en Páginas: 256 Formato: tapa dura. …

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