Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
Anbieter: Better World Books, Mishawaka, IN, USA
Erstausgabe
Zustand: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
Anbieter: Better World Books: West, Reno, NV, USA
Erstausgabe
Zustand: Fine. 1st. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Hardcover. Zustand: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2002
ISBN 10: 0471204765 ISBN 13: 9780471204763
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Erstausgabe
EUR 6,09
Anzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. 1st. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 34,47
Anzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
EUR 44,85
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. xxi + 314 Illus.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 40,39
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Zustand: New. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. Editor(s): Iacobucci, Dawn; Calder, Bobby J. Num Pages: 314 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 28. Weight in Grams: 704. . 2002. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
EUR 54,22
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 314 pages. 10.25x6.25x1.00 inches. In Stock.
EUR 46,96
Anzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. DAWN IACOBUCCI is the Coca-Cola Distinguished Professor of Marketing and Head of the Marketing Department at the University of Arizona in Tucson. She was previously professor of marketing at the Kellogg School of Management, Northwestern University. She als.
Buch. Zustand: Neu. Neuware - This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang.