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Verlag: Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. 2nd. Used book that is in clean, average condition without any missing pages.
Verlag: -, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Hardcover. Zustand: Very Good. The Portable MBA in Marketing (The Portable MBA Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Verlag: John Wiley & Sons Inc, United States, New York, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Wiley, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: medimops, Berlin, Deutschland
Buch
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: Ammareal, Morangis, Frankreich
Buch
Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Soiling on the side. Different cover. Edition 1998. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:0471193674.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780471193678.
Verlag: John Wiley & Sons 27.04.1998., 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: NEPO UG, Rüsselsheim am Main, Deutschland
Buch
Zustand: Sehr gut. Auflage: 2. Auflage. 512 Seiten nice ex library book Sprache: Englisch Gewicht in Gramm: 1103 25,1 x 18,8 x 4,1 cm, Gebundene Ausgabe.
Verlag: Wiley 1998-04-27, New York |Chichester, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: moluna, Greven, Deutschland
Buch
Gebunden. Zustand: New. CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America s aging marketplace. He is a principal at Lifestage Matrix Marketing and a f.
Verlag: Wiley Apr 1998, 1998
ISBN 10: 0471193674ISBN 13: 9780471193678
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - Der schnellste Weg, Ihre Produkte und Ideen zu vermarkten! Einer der Bestseller der 'Portable MBA'-Reihe, jetzt in vollständig überarbeiteter und aktualisierter Neuauflage, hilft Ihnen beim Planen und Entscheiden. Fesselnd und gut verständlich geschrieben - in dem Stil, der diese Reihe so erfolgreich macht!.