Isbn: 9780471165651 - disruption: overturning conventions and shaking up the marketplace (adweek magazine series) (31 Ergebnisse)

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Zustand: Very Good. : En 'Disruption: Overturning Conventions and Shaking Up the Marketplace', Jean-Marie Dru, un veterano ejecutivo de la industria publicitaria, propone una filosofía de publicidad y marketing radicalmente nueva para reemplazar las prácticas convencionales. Dru argumenta que este cambio de pensamiento posicionará mejor a los productos, marcas y servicios, tanto nuevos como establecidos, para los desafíos competitivos del futuro. El libro explora cómo descubrir y desafiar los sesgos y convenciones arraigadas en la cultura que limitan el pensamiento creativo en los negocios, liberando la innovación para forjar una visión radicalmente nueva de productos, marcas y servicios. EAN: 9780471165651 Tipo: Libros Categoría: Negocios y Economía Título: Disruption: Overturning Conventions and Shaking Up the Marketplace Autor: Jean-Marie Dru Editorial: Wiley Idioma: en Páginas: 256 Formato: tapa dura.…

Hardcover. Zustand: Très bon. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1996. Ammareal gives back up to 15% of this item's net price to charity organizations.

Encuadernación de tapa dura. Zustand: Muy bien. X2407E05410MM. 540 g. Cartoné con sobrecubierta. Estado, muy bien. In English.

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Zustand: New. pp. 256.

1. Auflage. VIII, 239, (5) S. Orig.-Pappband mit ill. Orig.-Umschlag. - Sehr guter Zustand innen und außen.

Zustand: New. In English.

Gebundene Ausgabe. 256 S: Vorsatz etw. beschrieben, mit Schutzumschlag SL010 9780471165651 *.* Sprache: Englisch Gewicht in Gramm: 550.

Hardcover. Zustand: Brand New. 1st edition. 238 pages. 9.25x6.00x1.00 inches. In Stock.

Zustand: New. Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Series: Adweek Magazine Series. Num Pages: 256 pages, facsimiles. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 28. Weight in Grams: 560. . 1996. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. …

Zustand: New. The impact this work has had on the industry is visible everywhere (The Drum, October 17th 2008)JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.