ISBN: 9780470974155 - key account management: the definitive guide (9 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. xx + 476 Illus.

Zustand: New. In English.

Zustand: New. 2011. 3rd Edition, Revised and Updated. Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086. . . . . . Books ship from the US and Ireland.…

Zustand: NEW.

Taschenbuch. Zustand: Neu. Neuware - This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.…

Zustand: New. Diana WoodburnBSc MSc MBA FCIMDiana is the Managing Director of Marketing Best Practice, a Visiting Fellow at Cranfield School of Management and Associate Fellow at Warwick Business School. In 1998, together with Malcolm McDonald, she founded Cranfield s KA.

Taschenbuch. Zustand: Neu. Key Account Management | The Definitive Guide | Diana Woodburn (u. a.) | Taschenbuch | Foreword by Martin Lamb.[.] purpose of this book.Before you read this book!List of figures and tables.1 The crucial role of key account management.2 Selecting and categorizing key customers.3 Relationship stages.4 Developing key relation | Englisch | 2011 | John Wiley & Sons Inc | EAN 9780470974155 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

Paperback. Zustand: Brand New. 3rd edition. 384 pages. 9.61x7.48x1.02 inches. In Stock.