9780470856109 - Brand Manners: How to create the self-confident organisation to live the brand: How to create the self-confident organisation to live the brand von Pringle, Hamish (8 Ergebnisse)

Zustand: New. pp. 336.

Zustand: New. In.

Zustand: New. This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand. Num Pages: 334 pages, black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 156 x 21. Weight in Grams: 556. . 2003. Paperback. . . . . Books ship from the US and Ireland.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Paperback. Zustand: Good. How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep interaction. That's why, as the authors of this groundbreaking book clearly demonstrate, one of the biggest challenges facing top management at brand-reliant companies is to ensure that their whole organization, especially those staff members who interact directly with customers, "live the brand." With the help of case studies chronicling the success (and failure) stories of several international brand giants, the authors develop a comprehensive framework that managers can use to evaluate customer brand expectations and create a branded service culture that meets or exceeds those expectations, every time. Among other things, readers learn proven techniques for enlisting a sales force, call service, shop floor, and even the entire boardroom into doing their parts to promote brand loyalty. Hamish Pringle (London, UK) is a Principal in Brand Beliefs, Ltd. William Gordon (London, UK) works as Partner in Strategy for Accenture, previously Andersen Consulting, in London. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Zustand: Brand New. new edition. 334 pages. 8.90x6.10x0.91 inches. In Stock.

Kartoniert / Broschiert. Zustand: New. How often has a company s handling of a customer s telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind bran.

Taschenbuch. Zustand: Neu. Neuware - How often has a company s handling of a customer s telephone call turned out to be a turn-off How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually lives the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a self-confident organisation.