ISBN: 9780470538791 - the orange code: how ing direct succeeded by being a rebel with a cause (13 Ergebnisse)

Paperback. Zustand: Fair. How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.…

Paperback. Zustand: Very Good. How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. …

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 272.

Paperback. Zustand: Brand New. 1st edition. 252 pages. 8.75x5.50x1.00 inches. In Stock.

Zustand: New. In English.

Zustand: New. How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. Num Pages: 272 pages, black & white illustrations. BIC Classification: KFFK; KNST. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 220 x 142 x 19. Weight in Grams: 312. . 2010. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Zustand: As New. Unread book in perfect condition.

Taschenbuch. Zustand: Neu. Neuware - How championing consumers led to ING Direct's revolutionary rise in the banking industryIn an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.\* Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct\* Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands\* Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct storyThe level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.…

Zustand: New. Arkadi Kuhlmann is the founding CEO of ING Direct, which has become the country s largest Internet-based bank. He also serves as Chairman of the Board of ING Direct Canada. Kuhlmann is active in a number of charitable organizations including the ING Direct .