9780470517680 - Market Research Handbook von ESOMAR (10 Ergebnisse)

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780470517680.

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780470517680.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 656 | Sprache: Englisch | Produktart: Bücher | Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Reflecting the recent changes in business dynamics, the impact of new technologies (especially the Internet), and new ways of working in the industry, this Fifth Edition features a completely new structure that follows the flow of the actual business environment, making it far more of a strategy in thinking and guidance and increases the perception of MR as a strategic tool rather than only a marketing tool.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In.

Zustand: New. pp. 656.

Gebunden. Zustand: New. .Zum 60. Geburtstag goennt sich die Esomar (European Society for Opinion and Marketing Research) die laengst ueberfaellige Neuauflage ihers Standardwerks. Mit ihrem inspirierendem Brueckenschlag zwischen Theorie und aktueller Praxis betonen die Autoren vor .

Zustand: New. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378. . 2007. 5th Edition. Hardcover. . . . . Books ship from the US and Ireland.

Buch. Zustand: Neu. Neuware - The fifth edition of THE HANDBOOK OF MARKET RESEARCH has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher.Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world.'The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike.'Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD - International Institute for Management Development'The completely revised ESOMAR Handbook enables market researchers to gain not only an excellent grasp of the full suite of available research techniques, but also a greater understanding and appreciation of how to achieve deeper business insights.'Prof. Dr. Frank Wimmer (Germany), Professor of Business Administration and Marketing, University of Bamberg & Member of the supervisory committee, GfK-Nürnberg e.V.'With the advances in online research, the challenge of falling response rates and the increasing demand on research to impact business performance this is a much needed Handbook. It has a powerful futuristic outlook without compromising on the foundations of professional and technical integrity.'KN Tang (China Hong Kong), Chairman Emeritus, Asia Pacific, Nielsen'Understanding consumers is the key to competitive advantage in today's markets. Many market research texts are purely about methodology, but the new Handbook goes much further than this by clearly demonstrating how to gain maximum value from market research in developing and implementing business strategy.'Peter Mouncey FMRS(UK), Visiting Fellow, Cranfield University School of Management'This new Handbook demonstrates the core skills and know how inherent in modern market research techniques and methodologies, whilst also clearly showing the way for applying research in today's business environment.'Nelsom Marangoni (Brazil), Chief executive, IBOPE Solution.

Hardcover. Zustand: Brand New. 5th edition. 627 pages. 9.75x7.00x1.25 inches. In Stock.