9780470511985 - critical marketing: issues in contemporary marketing (14 Ergebnisse)
Sprache: Englisch
Verlag: John Wiley & Sons Inc, United States, New York, 2008
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Paperback. Zustand: Very Good. Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasin…g emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
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Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes KönigreichBetter World Books Ltd
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
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Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.
- Softcover
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Zustand: New. pp. 414.
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Zustand: New. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski,…Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784. . 2009. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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Zustand: New. In.
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Zustand: New. This intellectual bulldozer of a book attacks the all too prevalent mindset that views marketing as essentially a managerial function best studied from a logical positivist perspective. In its place the editors champion a far broader view of marketing s com.
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Taschenbuch. Zustand: Neu. Critical Marketing | Issues in Contemporary Marketing | Douglas Brownlie (u. a.) | Taschenbuch | * Section 1: What is Critical Marketing?* Dixon (1979) Prejudice Versus Marketing* Jones and Monieson (1990) Early Philosophy of Marketing* Dixon (1992) Consumer Sovereignty | Englisch | 2008 | John Wiley &… Sons Inc | EAN 9780470511985 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
- Softcover
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Zustand: NEW.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware - This intellectual bulldozer of a book attacks the all too prevalent mindset that views marketing as essentially a managerial function best studied from a logical positivist perspective. In its place the editors champion a far broader view of marketing's complex role in today's world, a view t…hat only tools and insights from historical analysis and critical thought, in all its many forms, can provide. Students and graduates of marketing programs that all too often provide an unduly and unjustifiably restricted view of what's intellectually good, true, and beautiful should find this book a truly 'mind blowing' learning experience.Stanley J. Shapiro, Professor of Marketing (Emeritus), Simon Fraser UniversityCritical Marketing: Issues in Contemporary Marketing is an urgently needed and field-leading contribution to this growing area. Key authors offer detailed, scholarly and historically framed perspectives on the many dimensions and traditions of critical scholarship in marketing. The Editors provide authoritative analytical comment in a text which not only sums up the field but advances it. This book is essential reading for the serious Marketing scholar.Professor Chris Hackley, Royal Holloway University of London.Marketing is central to our everyday lives. As an academic subject its popularity has been steadily growing for the last thirty years. In this space of time, it has become increasingly fashionable to gesture to the uncritical, managerialist focus of the discipline. By contrast, this book makes the case that marketing has actually been critical in the sense of a Frankfurt School version of 'unmasking critique' for most of its history. The key concern underwriting this collection is to rethink the way that we understand the development of marketing theory and practice, as it took place in the past and the directions that we would like it to move in the future. The contents critically interrogate the history of marketing and consumer research, highlighting the elision of productive avenues for research and practice in relation to the biological basis for consumer behaviour and the forgotten dimensions of the cognitive revolution. It also includes chapters which explicitly connect marketing activities to the society in which they take place.The topics examined include:\* Sustainable marketing\* Anti-globalisation challenges to marketing\* Ecofeminism\* Post colonialism and marketing practice\* The interconnection of cultural studies and Consumer researchThis book will be essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
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Paperback. Zustand: Brand New. 1st edition. 414 pages. 9.50x6.75x1.00 inches. In Stock.
