Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470377011 ISBN 13: 9780470377017
Anbieter: Better World Books, Mishawaka, IN, USA
Erstausgabe
Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0470377011 ISBN 13: 9780470377017
Anbieter: Better World Books, Mishawaka, IN, USA
Erstausgabe
Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
EUR 18,30
Anzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. xx + 360 Illus.
Zustand: New. 2008. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.
EUR 26,32
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. new edition. 384 pages. 9.25x7.25x1.00 inches. In Stock.
EUR 23,12
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Michael Soon Lee, MBA, is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books.Ralph R. Roberts is an award-winning and in.
Taschenbuch. Zustand: Neu. Neuware - Appeal to the multicultural market and send your sales soaringWant to reach out to customers from other cultures This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.Adapt to multicultural markets - measure the purchasing power of other cultures and change the way you market and sellDevelop a marketing campaign with wide appeal - do your research, pick the right media, tune your materials to your market, and establish a presence in the communityBuild rapport with culturally diverse clients - identify generational differences, pronounce names correctly, and determine customer motivation Adapt your sales presentation and techniques - clear language barriers, boost your street cred, and present financing options in ways that appeal to your multicultural clienteleClose the sale - recognize and overcome objections, handle negotiations with skilled hagglers, and head off potential buyer's remorseCreate a foundation for long-term success - excel at customer service, create a strong referral base, and maintain a diverse sales teamOpen the book and find:Six steps to a multicultural mindsetTips for overcoming stereotypesStrategies for sizing up your competitionGuidelines for building a diversity-friendly businessTips for adapting your product lineDo's and don'ts for meeting and greetingThe most common buying signalsCulture-specific insiders informationStrategies for generating referrals.