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9780470238271 - Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders von Morgan, Adam (24 Ergebnisse)
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Eating the Big Fish: How Chall
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 5,73
EUR 5,79 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Anbieter: Southampton Books, Sag Harbor, NY, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Hardcover. Zustand: Like New. Zustand des Schutzumschlags: Like New. First Edition. First Edition, First Printing. Not price-clipped ($29.95 price intact). Published by John Wiley, 2009. Octavo. Black cloth over black boards stamped in gold. Book is like new; clean with no writing or names. Sharp corners and spine straight. Binding tight and pages crisp. Dust jacket is like new. 336 pages. ISBN: 9780470238271. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York.
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Eating the Big Fish
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 25,71
EUR 5,81 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Eating the Big Fish
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 31,54
EUR 7,52 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbZustand: New. pp. xxiv + 336 Illus.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 29,14
EUR 13,87 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbZustand: New. In.
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Zustand: New. 2009. 2nd Edition. Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584. . . . . . Books ship from the US and Ireland.
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Eating the Big Fish How Challenger Brands Can Compete Against Brand Leaders 2e
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 32,02
EUR 14,47 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 2nd edition. 368 pages. 9.13x5.98x1.57 inches. In Stock.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 45,78
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbHardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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EATING THE BIG FISH
Anbieter: Speedyhen, Hertfordshire, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 24,41
EUR 47,46 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbZustand: NEW.
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Sprache: Englisch
Verlag: John Wiley & Sons Inc, United States, New York, 2009
ISBN 10: 0470238275 ISBN 13: 9780470238271
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 91,57
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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Buch. Zustand: Neu. Eating the Big Fish | How Challenger Brands Can Compete Against Brand Leaders | Adam Morgan | Buch | Preface.Foreword by Antonio [.] 1: The Size and Nature of the Big Fish.1. The Law of Increasing Returns.2. The Consumer Isn't.3. What Is a Challenger Brand?Part 2: The Eight Credos of Successful Challenger Brands.4. The First Credo: Intelligent Na | Englisch | 2009 | John Wiley & Sons | EAN 9780470238271 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
