9780470225387 - from assets to profits: competing for ip value and return (intellectual property-general, law, accounting & finance, management, licensing, special topics) von berman, bruce (8 Ergebnisse)
- Hardcover
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
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- Hardcover
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Zustand: New. pp. xxiv + 296 Illus.
- Hardcover
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Hardcover. Zustand: Brand New. new edition. 320 pages. 9.00x5.90x1.20 inches. In Stock.
- Hardcover
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Zustand: New. 2008. 2nd Edition. Hardcover. Edited by industry expert Bruce Berman and with contributions from the top names in IP management, From Assets to Profits provides a detailed overview of what intellectual property assets are, how they work, and what professionals need to know about them to succeed in today's competiti…ve business environment. Series: Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics. Num Pages: 320 pages, Illustrations. BIC Classification: KJD; KJMV3. Category: (P) Professional & Vocational. Dimension: 232 x 164 x 27. Weight in Grams: 552. . . . . . Books ship from the US and Ireland.
- Hardcover
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Zustand: New. Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communications and consulting firm for intellectual property holders and managers. He has played a significant role in IP-related transactions and litigation and has helped to pos.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Neuware - Praise for From Assets to Profits Competing for IP Value & Return'A timely collection of insights from a cast of leading experts whose experience spans the entire IP ecosystem. Mr. Berman's examination of IP assets and business models--and their myriad dynamics and dependencies--provides a co…mpass that leads readers through a changing landscape.'--Damon C. Matteo, Vice President & Chief Intellectual Property Officer, Palo Alto Research Center, a subsidiary of Xerox Corporation'What is most impressive about Bruce Berman's new book is that it provides a holistic approach to IP management. For most patent holders, IP needs to serve the business, not be it. As many of the contributors to From Assets to Profits point out, considerations such as relationships, alliances, and competitive advantage provide most companies greater ROI than the siren song associated with patent royalties. From Assets to Profits is a welcome addition to the best thinking about managing intellectual assets.'--Marshall Phelps, Corporate Vice President for IP Policy & Strategy, Microsoft'From Assets to Profits provides a road map for helping IP holders move from an exclusionary strategy to a more inclusive one for creating meaningful profits. Bruce Berman's valuable book helps readers step seamlessly into the shoes of an IP chieftain, investor, broker, open-network innovator, litigator, and economist.'--Bill Coughlin, President & CEO, Ford Global Technologies, LLC'When it comes to articulating the value and importance of intellectual property, no one does it better than Bruce Berman. In his fourth book, From Assets to Profits, Berman continues this quest, demonstrating how to profit from IP with concrete examples and insights from the industry's foremost experts. Like his previous books, this is a must-read for all business and finance executives. Berman's books are as conceptually brilliant and as innovative as the people and content they cover.'--Steve Lozan, Investment Manager & IP Sector Specialist, Smith Barney.
