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In den WarenkorbZustand: New. pp. xvi + 224 Illus.
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In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 240 pages. 9.00x6.25x0.75 inches. In Stock.
Zustand: New. Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. Series: AFP/Wiley Fund Development Series. Num Pages: 240 pages, illustrations. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 231 x 161 x 24. Weight in Grams: 522. . 2008. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
EUR 70,36
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In den WarenkorbZustand: New. Joshua M. Birkholz is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throu.
Buch. Zustand: Neu. Neuware - Praise for Fundraising Analytics Using Data to Guide Strategy'Birkholz has shown in print why he's such a sought-after presenter: his ability to humanize descriptive analytics and provide real-world applications of modeling to fundraising challenges. At the same time, the book presents analysts and statisticians with a clear window into the theory and business practices of philanthropy. Fundraising Analytics belongs on every advancement professional's bookshelf!'-Robert D. Scott, Executive Director of Development ServicesMassachusetts Institute of Technology'Identifying and analyzing your best prospects is fundamental to successful fundraising. Particularly for institutions blessed with large databases, the knowledge developed through the use of analytic tools can transform the institution's ability to realize its fundraising potential. By applying science to the art of fundraising, organizations are able to bring hard evidence to management decision-making and better define the optimal size, scope, and makeup of the fundraising enterprise.'-Richard K. Naum, Vice President of DevelopmentMemorial Sloan-Kettering Cancer Center'Companies and institutions in every industry are increasingly discov-ering the power of predictive analytics in gaining competitive advantage and driving success. In Fundraising Analytics, Josh Birkholz paints a clear picture of the application of predictive analytics in the world of nonprofit fundraising. The book establishes an easy-to-follow framework for creating a data-driven approach to decision-making and paves the way for nonprofits to transform their advancement strategies.'-Jack Noonan, CEOSPSS Inc., a global leader in predictive analytics software'Josh Birkholz makes a complex topic totally accessible. Any organization that doesn't understand the use of analytics today risks not being around tomorrow. This book is a must-have for every development shop.'-Arthur J. Ochoa, Esquire, Senior Vice President ofCommunity Relations, Cedars-Sinai Medical Center.