Isbn: 9780470164938 - convergence marketing: combining brand and direct marketing for unprecedented profits (12 Ergebnisse)

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

hardcover. Zustand: Very Good. Most of our very good books have only minor imperfections such as shelf wear consistent with a new book that's sat on a bookshop shelf for a year or two. Occasionally we may miss other minor imperfections as we have to grade books at speed. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. xv + 187 Illus.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780470164938.…

Zustand: New. In English.

Hardcover. Zustand: Brand New. 1st edition. 208 pages. 9.13x5.98x0.94 inches. In Stock.

Zustand: New. 2009. 1st Edition. Hardcover. Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 21. Weight in Grams: 382. . . . . . Books ship from the US and Ireland.…

Buch. Zustand: Neu. Neuware - Convergence Marketing'Convergence is the new order of the day. Richard Rosen sounds a clarion call for those in the C-suite to realize there is a new way to go to market. It's all here in this marvelously insightful look at the new reality.'-Stan Rapp, founder of the RAPP agency and author of MaxiMarketing'Smart clients know that everything they do-no matter which department drives it-will impact not just their short-term business performance, but the long-term viability of their brand. This book offers a framework for building a much-needed bridge between the linear and shorter-term side of the corporate marketing brain with the more image-driven, longer-term brand-building process. No brand can survive without both. Great brands thrive by removing the hard edge between them and aligning both sides within one framework-the brand itself.'-Scott Bedbury, author of A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century, founder of Brandstream, and former marketing executive at Starbucks and Nike'Finally, a commonsense approach to contemporary marketing and advertising! Convergence Marketing provides a clear, useful, and uncommonly intelligent view of how all forms of communication can work together. because, to the consumer, it is all advertising, regardless of the form. This is a must-read for anyone who needs to understand how to best evaluate all the ways of reaching and moving the consumer.'-Jerry I. Reitman, former executive vice president of The Leo Burnett Company and author of Beyond 2000: The Future of Direct Marketing'Marketing is always about selling something, whether it is selling pure brand image or discounted soap bars. Richard Rosen really gets this, and his Rosen Velocity Scale is one of the best tools I have seen to describe the marketing and sales continuum. In Convergence Marketing, it all comes together, and this is a must-read for all serious marketing professionals.'-Patrik Riese, Marketing Director, General Motors Nordic'In this utterly brilliant book, Richard Rosen has found the magic formula. The inventor of convergence marketing and one of the great direct marketing minds has produced the manifesto for a revolution in both practice and policy. A must-read to improve the bottom line. Marketing may never look the same again. '-J. Scott Turner, Business Transformation Executive, Ricoh Corporation.…

Zustand: New. RICHARD G. ROSEN is founder, President, and CEO of ROSEN, a global consultancy firm that specializes in transforming marketing and advertising campaigns into cost-effective business models. As the originator and chief architect of Convergence Marketing, he .