9780470125427 - marketing automation: practical steps to more effective direct marketing (wiley and sas business series) von lesueur, jeff (6 Ergebnisse)
- Hardcover
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
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Zustand: New. pp. xiii + 346 Illus.
- Hardcover
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Zustand: New. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classificatio…n: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
- Hardcover
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Hardcover. Zustand: Brand New. 1st edition. 368 pages. 9.00x6.00x1.00 inches. In Stock.
- Hardcover
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Zustand: New. Jeff LeSueur has a BA from Dartmouth College and an MBA from New York University. He has spent the last thirteen years in the advancement of marketing automation applications, as director of database marketing for BMG Direct and in marketing, research, and .
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 44,53
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Buch. Zustand: Neu. Neuware - In today's market, it takes more than good products and services to succeed.Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and…their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.Designed to get you quickly up to speed, you will discover:\*How to evolve complex, yet agile, customer communication strategies\*Ways to focus already limited marketing resources on the right opportunities\*Advice on viewing, tracking, and measuring results\*How to optimally use current software applications to empower you to effect stronger, more responsive marketing programsStraightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
