9780470124741 - Actionable Web Analytics: Using Data to Make Smart Business Decisions von Burby, Jason (14 Ergebnisse)

Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Zustand: Good. Used book that is in clean, average condition without any missing pages.

Zustand: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780470124741.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Softcover. Zustand: Bon. Petite(s) trace(s) de pliure sur la couverture. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: New. pp. xxix + 256 Illus.

Zustand: New. Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Num Pages: 288 pages, Illustrations. BIC Classification: KJMD; UDB; UNC. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 15. Weight in Grams: 432. . 2007. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 256 pages. 9.50x7.00x0.50 inches. In Stock.

Zustand: New. Jason Burby is Chief Analytics and Optimization Officer for ZAAZ, Inc., a web design and analytics consulting firm. His clients have included eTrade, Ford, Sony, PayPal/eBay, Washington Mutual, Reuters, T-Mobile, Levi Strauss, and Microsoft.Shane Atchison, .

Taschenbuch. Zustand: Neu. Neuware - Getting ROI from the Web Is Everyone's JobRight now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the world's most powerful online brands. These lessons help executives, marketers, web managers, designers, and developers take action based on the actual behavior of site visitors.This book is about the why, not just the how, of web analytics and the rules for developing a 'culture of analysis' inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. Inside you'll learn to demonstrate real ROI from your website.\* Learn to use web analytics data to help make strategic decisions and set corporate goals\*Ask the right questions when planning your website\*Recognize how your data reflects the perceptions of your customers, information on your competitors, and your marketing costs\*Develop criteria for choosing an agency to help you interpret your data\*Discover how successful your marketing efforts have been\*Create a culture of analysis within your organization'Relationship marketing continues to evolve in new and exciting ways, and Actionable Web Analytics provides a clear and concise guidebook for the marketing executive. Burby and Atchison have captured the essence of creating relationships online, which lead to meaningful customer dialogues, and then measuring the success of those efforts.'--Lester Wunderman, Founder and Chairman Emeritus, Wunderman'We have been fortunate enough during the past decade to see our business grow in parallel with and in partnership with the team at ZAAZ. As true thought leaders in the web analytics and marketing space, Burby and Atchison have captured the important issues facing marketers and business people every day and explained them eloquently in Actionable Web Analytics.'--Josh James, CEO and Co-Founder, Omniture'Burby and Atchison have spent close to a decade helping a wide variety of companies optimize their advertising spend, supersize their website value, and maximize their online marketing ROI. These guys are in an amazing position to help you figure out all of the above. But that's just the half of it. While their position is nice, their scary IQ, their awesome curiosity, and their uncanny ability to drill down to bona fide business value make this book a must read.'--Jim Sterne, President of the Web Analytics Association and Producer of Emetrics Summit.