9780470060377 - logos and no gos: how to understand and get the most from your brand ip von steward, geoff (9 Ergebnisse)
- Hardcover
Anbieter: AwesomeBooks, Wallingford, , Vereinigtes KönigreichAwesomeBooks
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EUR 4,88
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Hardcover. Zustand: Very Good. Logos and No Gos: How to Understand and Get the Most Out of Your Brand IP: How to Understand and Get the Most from Your Brand IP This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the… spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Hardcover
Anbieter: Bahamut Media, Reading, , Vereinigtes KönigreichBahamut Media
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EUR 38,48
EUR 8,09 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Hardcover
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes KönigreichPBShop.store UK
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EUR 42,78
EUR 4,82 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 15 verfügbar
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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EUR 43,05
EUR 13,88 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New. In.
- Hardcover
Anbieter: Majestic Books, Hounslow, , Vereinigtes KönigreichMajestic Books
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EUR 53,17
EUR 7,53 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
Zustand: New. pp. xviii + 222.
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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EUR 65,34
EUR 9,07 VersandVersand innerhalb von USAAnzahl: Mehr als 20 verfügbar
Zustand: New. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the compan…y deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
- Hardcover
Anbieter: Revaluation Books, Exeter, , Vereinigtes KönigreichRevaluation Books
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EUR 89,00
EUR 11,58 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Hardcover. Zustand: Brand New. 1st edition. 240 pages. 9.00x6.00x0.75 inches. In Stock.
- Hardcover
Anbieter: moluna, Greven, , Deutschlandmoluna
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EUR 49,75
EUR 48,99 VersandVersand von Deutschland nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New. The book provides a good overview for non-specialists of the practical issues involved in creating and maintaining a brand. (Practical Law For Companies Magazine, March 2007) .an approachable text which tackles IP from a common sense perspective. (IP r.
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 61,67
EUR 62,83 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Buch. Zustand: Neu. Neuware - 'Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When…Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With Logos and No Gos on your desk there can be no excuse for sloppy I.P. management.'--David M. Heys, C.E.O., Kangol Holdings Ltd'Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. Logos and No Gos embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff's book from cover to cover. Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a position to develop a valuable business asset.'--Mark Platts-Mills QC, Barrister practicing in trade marks at 8 New Square, Lincoln's InnIntellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights.Covering all aspects of rights protection in business - including copyright, designs trade marks, database right and domain names - Logos and No Gos is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights - and avoid inadvertently infringing those of others.Logos and No Gos is a plain English guide to identifying and managing the IP in brands. It's all you need to understand and make the most of:\* Trade marks\* Copyright\* Database rights\* Designs\* Domain names\* Employment contracts\* Contractors\* Licensing\* Assignments\* Franchising.
