9780470060360 - Herd: How to Change Mass Behaviour by Harnessing Our True Nature von Earls, Mark (7 Ergebnisse)

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium. (The Guardian, March 2007) Bold in its conception and engaging in execution, offers the most radical new theory of consumer .

Zustand: New. In.

Zustand: New. Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation. Num Pages: 368 pages, Illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 25. Weight in Grams: 668. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Buch. Zustand: Neu. Neuware - Can you explain the explosion of social phenomena like text messaging when there has been little or no promotion of the behaviour How a Mexican wave happens The emergence of online communities Or - more sensitively - the steady rise of floral roadside tributes to traffic accident victims Unless you have a good explanation of mass behaviour, you won't have much chance of altering it. This is why so many government initiatives struggle to create real change, why so much marketing money fails to drive sales, why most M&A programmes reduce shareholder value and most internal change projects don't deliver lasting transformation.Herd explains the 'why' of our struggles to influence mass behaviour. It reveals that most of us in the West have misunderstood the mechanics (the 'how') of mass behaviour because we have misplaced notions of what it means to be human. Mark Earls uses a diverse range of different sources, anecdotes and evidence - from Peter Kay and urinal etiquette to international rugby and rise of the Arctic Monkeys - to show that we are at heart a 'we-species', but one suffering from the 'illusion of I'.In doing so, Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass-behaviour. Bold in its conception and engaging in its execution, Herd offers the most radical new theory of consumer behaviour in a generation.

Zustand: New. pp. xx + 348 Illus.

Hardcover. Zustand: Brand New. 1st edition. 348 pages. 9.25x6.00x1.00 inches. In Stock.