ISBN: 9780465093328 - winning at new products: creating value through innovation (21 Ergebnisse)

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar.

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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 448.

Trade Paperback. Zustand: Brand New. 5th revised updated edition. 431 pages. 9.25x6.00x1.50 inches. In Stock.

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Zustand: New. 2017. Revised, Updated. Paperback. . . . . . Books ship from the US and Ireland.

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Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. 'This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully.' -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management. …

Zustand: NEW.

Kartoniert / Broschiert. Zustand: New. A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar&Uumlber den AutorDr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylv.

Taschenbuch. Zustand: Neu. Winning at New Products, 5th Edition | Creating Value Through Innovation | Robert Cooper | Taschenbuch | Kartoniert / Broschiert | Englisch | 2017 | Basic Books | EAN 9780465093328 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …