Sprache: Englisch
Verlag: Basic Books (edition First Trade Paper Ed), 2011
ISBN 10: 0465022049 ISBN 13: 9780465022045
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Very Good. First Trade Paper Ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Sprache: Englisch
Verlag: Basic Books (edition First Trade Paper Ed), 2011
ISBN 10: 0465022049 ISBN 13: 9780465022045
Anbieter: BooksRun, Philadelphia, PA, USA
Paperback. Zustand: Very Good. First Trade Paper Ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. First Trade Paper Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
EUR 3,26
Anzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
EUR 3,26
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 5,58
Anzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. First Trade Paper Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 31,70
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 40,01
Anzahl: 2 verfügbar
In den WarenkorbTrade Paperback. Zustand: Brand New. reprint edition. 272 pages. 8.25x5.50x0.63 inches. In Stock.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book. Num Pages: 272 pages. BIC Classification: JFC; KJC; KJM. Category: (Y) Teenage / Young Adult. Dimension: 203 x 130 x 19. Weight in Grams: 256. . 2011. Paperback. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: INGRAM PUBLISHER SERVICES US, 2011
ISBN 10: 0465022049 ISBN 13: 9780465022045
Anbieter: moluna, Greven, Deutschland
EUR 37,60
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. How can you become Steve Jobs, A.G. Lafley, or David Ogilvy? Hint: read this book.Über den AutorrnrnGrant McCracken is a Research Affiliate at C3 at MIT. He earned his Ph.D. in anthropology at the University of Chicago and was the found.
Sprache: Englisch
Verlag: Hachette Book Group Jun 2011, 2011
ISBN 10: 0465022049 ISBN 13: 9780465022045
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve. Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new -- and lucrative -- market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture. Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends-from sneakers to slow food to preppies-while developing a systematic understanding of the deep waves of culture in America and the world. The CCO's professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons-and your business.