ISBN: 9780434903627 - practice of advertising (1 Ergebnisse)

Soft cover. Zustand: Good. 1st Paperback Edition. Paperback. Couple of small marks to cover. Published on behalf of the CAM Foundation and the Institute of Marketing. Contents: preface. Biographical Notes. Introduction. Marketing and the Function of Advertising Within It. The Advertiser. The Advertising Agency. Media. Sales Promotion and Merchandising. Creativity. Production Processes. Consumer Research. Media Research. Media Planning. Rules and Advertising. International Advertising. Training For a Career in Advertising. Appendix: Trade and Professional Bodies. Index. 196 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).…