9780415730877 - retailing in emerging markets: a policy and strategy perspective (routledge studies in international business and the world economy, 56, band 56) (2 Ergebnisse)
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Sprache: Englisch
Verlag: Taylor & Francis, 2014
Serie: Buch 54 von 78 - Routledge Studies in International Business and the World Economy
- Hardcover
Anbieter: moluna, Greven, Deutschlandmoluna
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 210,56
EUR 48,99 VersandVersand von Deutschland nach USAAnzahl: Mehr als 20 verfügbar
Gebunden. Zustand: New. Malobi Mukherjee is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.Richard Cuthbertson is a Research Fellow at the Oxford Institute of Retail Management..
- Weitere Bilder
Sprache: Englisch
Verlag: Taylor & Francis Ltd Sep 2014, 2014
Serie: Buch 54 von 78 - Routledge Studies in International Business and the World Economy
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 259,75
EUR 62,95 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Buch. Zustand: Neu. Neuware - Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging… markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.
